How to Build Lasting Client Relationships:
The Cornerstone of a Successful Practice
Category: Wellness professionals
When: Sunday, February 21, 2010
Time: 9:45 – 10:45 AM
A thriving practice consists of a strong base of clients who regularly take your classes and book private sessions, as well as a steady stream of new clients. Unfortunately, many practitioners become so focused on efforts to attract new clients that they overlook simple ways to enhance client retention. It is easy to understand how this can happen; new clients are vital to growing a business. However, this is only one half of the success formula; retaining existing clients is the other half.
On the average, it costs six times as much money and takes three times the effort getting a new client as retaining one. The good news is that you can easily master the art of retaining valued clients with a minimal investment of time and effort. Join us for this exciting, information-packed workshop where you will: learn how to calculate the lifetime value of your clients; determine what clients really want; and discover specific, practical, time-tested strategies to improve client retention. This workshop will elevate you to the next level in running a successful, client-centered practice.
Speaker Bio: Cherie Sohnen-Moe is an author, business coach, and international workshop leader. She has been a successful business owner since 1978, and is currently an adjunct professor at Clayton College of Natural Health. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine.
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