Products: The Natural Extension of Your Services
Two major ways to increase revenue in your practice are to increase the number of clients you see and increase the amount you sell (in services and products) to the same number of clients. Product sales is a natural extension of the standard of care and healing already associated with yoga teachers. Selling products in your practice is a great way to work smarter – not harder. You already have a relationship with your clients and retailing is simply another avenue of supporting your clients in their wellness.
Product sales add value to your classes, extend the benefits at home, and increase your bottom line. Clients like to get products from you and appreciate the convenience of purchasing from you. They expect you to know more about these products than they do and they trust you to choose the best ones for them. By selling clients the right products, you help them reduce their stress and improve their health.
Join Cherie Sohnen-Moe as she shares a multitude of ideas that will help you learn how to ethically sell retail products and grow this into an integrated revenue stream for your practice. Cherie will guide you on how to choose products that are aligned with your own wellness philosophy, how to display and package merchandise for sale, and how to creatively sell products when you don’t necessarily have a permanent physical structure. Whether you are a sole yoga instructor or you run a studio, you will gather great ideas that you will be able to implement right away!
Category: Wellness Professionals
Click here to enter the Virtual Classroom
Speaker Bio: Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine. Read full bio »